EIWAL®: Finally, a solution to an everyday problem! How many times have you been in the supermarket, the hardware store, or your local pharmacy and really needed to read the label on a product? With or without glasses, we’ve all been there… barely legible or totally illegible text on most products make it almost impossible to know what your buying, or when it expires! Throughout the world consumers, consumer advocacy groups, and the media have been asking for a simple solution to this everyday problem. EIWAL® solves the problem! Government regulations, brought about by consumer groups, requires product labelling to provide the consumer with important information; Product “use-by” or “sell-by” dates, ingredients, nutritional content, and pricing. These necessary laws are only of value if the consumer is able to clearly read the information provided. The ability to understand product content is critical for OTC drugs, medical supplies, and when all health or medical related products are being considered for purchase. EIWAL®, through research, test markets, and recognizing a growing need in an aging population, provides an inexpensive, easy to install, simple “slap yourself on the forehead, why didn’t I think of it” solution. You need a magnifying glass! The creative minds at EIWAL® realized that it is impractical and unreasonable to expect shoppers to carry a magnifying glass with them every time they shop, but this truly is the answer to the dilemma of reading labels! EIWAL® has developed a simple, inexpensive, easily installed, easy to use magnifying glass that mounts directly to a shopping cart. No more searching for glasses, confusion, or putting the product back on the shelf, frustrated by all the small print! The EIWAL® SHOPPING CART MAGNIFIER can be securely attached to any shopping cart by in-house staff or cart maintenance staff in minutes, guaranteeing an optimum shopping experience. EIWAL®, created the EIWAL® SHOPPING CART MAGNIFIER to be in compliance with the criteria of rugged, public use of their product, utilizing non-toxic, environmentally friendly, high strength, durable plastic and TüV certified. Each unit can be mounted to any shopping cart quickly and easily. The EIWAL® SHOPPING CART MAGNIFIER is designed to allow carts to be used in exactly the same manner as they are now, and was developed with the shopper and store owner in mind, presenting no cart damage or interference with the stacking of carts. The EIWAL® SHOPPING CART MAGNIFIER can be found in supermarkets throughout Europe and Asia. Market research has shown consumer enthusiasm for finally providing a simple solution to an every day problem. The EIWAL® SHOPPING CART MAGNIFIER adds value to the shopping experience…your customers will be grateful!